Website Strategy + Builds Churches
Creating Space for Trust Before Someone Visits
First they Google
When someone searches for a church online, they may not be ready to visit — and that matters.
They may be spiritually curious but cautious. They may be carrying past hurt, uncertainty, or fear. They may simply be trying to decide whether a particular church feels safe, trustworthy, and aligned with what they hope for.
A church website should not rush people toward Sunday morning. It should create space for trust to form.
I help churches build websites and engagement strategies that reduce barriers, build trust over time, and offer meaningful ways to connect before someone ever steps inside the building.
Churches Are Often Experienced as Fortresses
Even the most welcoming churches can feel intimidating to first‑time visitors. There is language to learn, practices to navigate, and unspoken expectations that can make walking through the doors feel like a high‑stakes decision.
Your website and engagement strategy should acknowledge this reality — not ignore it.
Instead of asking people to cross a threshold they may not yet be ready for, your website can offer lower‑risk ways to belong at a distance.
Why Squarespace Works Well for Churches
I build church websites using Squarespace because it supports ministry without adding technical burden.
Squarespace offers churches:
Professionally designed, mobile-responsive templates
Built-in hosting, security, and ongoing maintenance (included in your annual Squarespace subscription)
Integrated email campaigns and signup forms
Easy-to-update pages for staff and volunteers
SEO and analytics tools to help people find you online
Event listings and giving integrations
Rather than stitching together multiple platforms, Squarespace allows your website, communication tools, and engagement pathways to live in one place — making it easier to steward with limited time and capacity.
What We Build Together
A Website Designed for Trust, Not Pressure
We begin by reframing the purpose of your website.
Rather than functioning primarily as an information hub, your site becomes a place where people can:
Learn who you are without insider language
Understand what to expect
See your values lived out through stories
Explore faith at their own pace
Every page is designed to reduce uncertainty and invite curiosity — without pressure.
Built in Squarespace — With Long‑Term Sustainability
I build church websites using Squarespace because it allows churches to:
Avoid long‑term developer dependence
Manage content in‑house with confidence
Combine website, email, and analytics in one platform
Maintain a professional, modern presence
Your site will be mobile‑responsive, easy to update, and designed to grow with your ministry.
Clear Pathways for First‑Time Searchers
When someone Googles “churches near me,” they may or may not be ready to attend worship.
Your website should offer multiple next steps, including:
Signing up to receive a weekly devotion or reflection
Receiving Bible studies or seasonal content
Learning about special services before deciding to attend
Staying informed without committing
These pathways allow people to self‑select into relationship on their own terms.
Training That Empowers Your Staff and Leaders
This work is rooted in empowerment.
You will receive:
Live training sessions
Clear guidance on updating content
Confidence to manage your site without ongoing contracts
My goal is not to keep you dependent — it is to equip you to steward your digital presence well.
Email as a Engagement Tool
Email is not marketing for churches — it is relationship and formation.
Using Squarespace’s built‑in tools (or your current email provider), we will:
Create simple, welcoming email signup opportunities
Design a gentle onboarding sequence for new subscribers
Share devotions, scripture reflections, and stories
Communicate upcoming seasons and special services
This allows people to listen, learn, and build trust long before they visit.
What This Service Is — and Is Not
This service is:
Strategic and evangelism focused
Rooted in trust‑building
Designed for real churches with limited capacity
This service is not:
A flashy marketing project
Custom coding or WordPress development
A high‑maintenance website requiring retainers
Investment & Next Steps
Church website projects are scoped based on size and complexity.
Most projects fall within: $1,500 – $4,000
If this approach resonates with your church, the next step is a conversation — not a commitment.