Website Strategy + Builds for Small to Medium Nonprofits

Helping People Understand, Trust, and Support Your Mission

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First they Google

When someone visits your nonprofit’s website, they are often asking quiet, essential questions:

  • Do I understand what this organization does?

  • Can they help me with my problem?

  • Do I trust them?

  • Can I see my values reflected here?

  • Is there a clear way to get involved or give?

Your website should answer those questions with clarity and confidence.

I help small nonprofits build websites and engagement strategies that move people from awareness to connection — and from connection to long‑term support — without overwhelming staff or creating dependence on outside developers.

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Nonprofit Websites Are Relationship‑Builders

A nonprofit website is rarely just informational. It is a primary relationship‑building tool.

For many organizations, the website is where:

  • Donors decide whether to give

  • Volunteers decide whether to get involved

  • Community members decide whether your work aligns with their values

A strong website helps people understand your impact and see how they fit into the story.

Why Squarespace Works Well for Nonprofits

I build nonprofit websites using Squarespace because it supports the mission without adding technical burden.

Squarespace offers nonprofits:

  • Professionally designed, mobile-responsive templates

  • Built-in hosting, security, and ongoing maintenance (included in your annual Squarespace subscription)

  • Integrated email campaigns and signup forms

  • Easy-to-update pages for staff and volunteers

  • SEO and analytics tools to help people find you online

  • Event listings and giving integrations

Rather than stitching together multiple platforms, Squarespace allows your website, communication tools, and engagement pathways to live in one place — making it easier to steward with limited time and capacity.

What We Build Together

Strategic Website Mapping

We begin with clarity.

Together, we map your website to:

  • Clearly communicate your mission and programs for potential clients

  • Help clients get connected to services with intake forms

  • Speak to donors, volunteers, and community partners

  • Highlight impact through stories and outcomes

  • Guide visitors toward meaningful next steps

Every page has a purpose, and every pathway is intentional.

Engagement Funnels That Support Long‑Term Connection

Your website should do more than collect donations — it should build relationships.

Using Squarespace’s built‑in tools, we will:

  • Set up newsletter signup opportunities

  • Create simple welcome or onboarding sequences

  • Plan content that keeps supporters informed and connected

  • Support long‑term donor and volunteer engagement

This helps your organization move beyond one‑time interactions toward sustained support.

A Clear, Compelling Squarespace Website

I design and build your website in Squarespace using a professional template customized to your organization.

Your site will include:

  • A clear, mission‑forward homepage

  • Program or service pages

  • Impact storytelling

  • Giving and donation integration

  • Volunteer or engagement pathways

  • Mobile‑responsive design

  • Foundational SEO setup

The result is a site that feels polished, credible, and easy to navigate.

Built for Sustainability, Not Dependence

This work is rooted in empowerment that doesn’t depend on a web designer maintenance fee.

You will receive:

  • Live training sessions

  • Clear guidance on updating content

  • Confidence to manage your site without ongoing contracts

My goal is not to keep you dependent — it is to equip you to steward your digital presence well.

Giving That Feels Aligned and Transparent

Donors give when they understand the need and trust the organization.

We will design giving pathways that:

  • Clearly connect donations to impact

  • Reduce friction in the giving process

  • Support recurring and campaign giving

  • Reinforce trust through clarity and transparency

  • Tell your impact story

Giving becomes a natural response to understanding your work — not a hard ask.

What This Service Is — and Is Not

This service is:

  • Strategic and mission aligned

  • Designed for small nonprofits with limited capacity

  • Focused on clarity, trust, and engagement

This service is not:

  • Custom coding or WordPress development

  • A high‑maintenance website requiring retainers

  • A one‑size‑fits‑all design

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Investment & Next Steps

Nonprofit website projects are scoped based on size and complexity.

Most projects fall within: $2,000 – $5,000

If this approach feels aligned with your organization’s needs, the next step is a conversation.

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